The Best Marketing Strategies for Small Business Growth
It’s not about chasing random clicks — it’s about making your business visible online so more of the right people find, trust, and choose you.
Why Digital Marketing Matters
Most businesses dabble in digital marketing
A few boosted posts here, a couple of ads there — but without a clear system, the results don’t stick. You end up spending money without knowing what’s working. At KnotNew Marketing, we tie your strategies together so every effort compounds. That means more visibility, more credibility, and ultimately, more customers.
Your reputation is your first impression. We help you collect more 5-star reviews, respond to feedback, and showcase social proof that makes you the obvious choice online.
Show up where local customers are searching. We optimize your business listings so you appear in maps, on mobile, and in local searches at the exact moment people are ready to buy.
We optimize your site inside and out — from technical setup to on-page content — so Google understands who you are and sends more qualified visitors your way.
Blogs and website content that boost your SEO and establish your expertise. We help you attract organic traffic while educating prospects and building trust.
Want quick wins? PPC gets you to the top of search results fast, targeting hot buyers actively looking for what you offer.
Keep your business top of mind with visual ads across high-traffic websites. Perfect for reaching prospects while they’re browsing their favorite sites.
We run two powerful campaign types: “Billboard” ads to reach new audiences, and “Boomerang” ads to retarget people who’ve already engaged. Together, they drive awareness and conversion.
Your email list is gold. We help you nurture subscribers with consistent campaigns that turn interest into action and one-time buyers into repeat customers.
Our Digital Marketing Process
Research & Planning
We start with a Playbook audit to understand your current visibility, competitors, and opportunities. From there, we build a roadmap tied to your business goals.
Setup & Implementation
We claim and optimize your listings, configure campaigns, and set your systems in motion with clean, strategic setups that work together.
Monitoring & Optimization
No “set it and forget it.” We continuously track performance and refine campaigns so your investment compounds over time.
Reporting & Communication
You’ll receive clear monthly reports and quarterly strategy sessions. We walk you through what’s working, where we’re adjusting, and how it ties back to your goals.
Trusted by Local Businesses
What You Can Always Expect
Audits That Keep You Aligned
Every client begins with a Playbook — a full system audit that sets the strategy. Each quarter, we revisit your systems to ensure your marketing stays aligned with your goals and vision, giving you clear recommendations to scale with confidence.
Partnership for the Long Term
When you work with KnotNew Marketing, you’re not just hiring someone to build a strategy — you’re gaining an extension of your team. We bring consistency, expertise, and follow-through, executing against your KPIs and realigning with your goals so growth stays on track.
Transparency at Every Step
Trust comes from clarity. With KnotNew Marketing, you’ll always know what we’re doing, why we’re doing it, and how it supports your goals. We educate you along the way so you can feel confident in every marketing decision.
FAQ's
How much should a small business spend on digital marketing?
There isn’t one number that works for every business. Marketing should be treated as an investment, not just an expense. For every dollar you spend, there should be a measurable return — more visibility, more leads, more customers.
What you spend depends on where your business is today. If your website isn’t solid, your reputation is weak, or you’re not showing up in search, we won’t recommend sinking thousands into ads — because that would be wasted money. On the other hand, if your foundation is strong, scaling up ad spend might make sense.
Our role is to act as your partner. During your Playbook audit, we walk you through what makes sense to invest in right now, based on your goals and where you’ll get the best return. What we don’t recommend is throwing money at marketing without a plan or a way to measure if it’s actually working.
What’s the most effective digital marketing strategy for local businesses?
The most effective strategy is one that builds in the right order. At KnotNew Marketing, we call this our Customer Activity Roadmap:
Foundation first — reviews, reputation, and listings so you’re credible and visible.
Active search strategies — SEO and PPC so people find you when they’re looking.
Passive prospect strategies — ads and email that reach people before they’re actively searching.
If you skip the basics and jump into ads too soon, you’ll waste money. If you follow the right order, your marketing efforts compound and you get real, lasting results.
How do Google reviews impact my digital marketing?
Reviews are one of the biggest factors in local SEO. They can account for 10–15% of your Google ranking. The more positive reviews you have, the higher you show up in search results.
But it’s not just about rankings. Reviews are how people make buying decisions. Think about how you shop on Amazon — you read reviews before you buy, no matter how big or small the purchase. Your future customers are doing the same thing when they’re searching for a local business.
Strong reviews make you the obvious choice. Responding to them builds trust with people you haven’t even met yet. And ignoring them? That can cost you leads you’ve already paid to attract.
Is SEO or paid ads better for generating leads?
Both can generate leads — but they work in different ways.
SEO is a long-term play. It builds authority over time and keeps bringing in traffic as long as you maintain it.
Paid ads are quick wins. You pay to get in front of people right away, but the moment you stop paying, the traffic stops.
The two work best together. A strong SEO foundation makes your ads more effective, because your website is already answering the questions people are searching for. Ads then give you extra visibility while SEO continues to build behind the scenes.
How long does it take to see results from digital marketing?
It depends on the strategy:
Reviews and reputation: You can see results within weeks — sometimes even the first week.
SEO: Usually takes months, because it’s about building authority and trust with Google.
Ads (Facebook, Google Display, PPC): You can get clicks quickly, but consistent results come with time, testing, and optimization.
The real key is stacking strategies together and monitoring them. That’s how you get steady growth instead of a spike followed by silence.
Can I manage my digital marketing myself?
Technically, yes. But should you? Probably not.
Most business owners didn’t go into business to become marketers — they started to solve a different problem. Digital marketing takes expertise, time, and consistency. It’s easy to burn hours tinkering with ads or trying to keep up with SEO updates instead of focusing on what you do best.
Bringing on KnotNew Marketing means you get a marketing partner who acts like an extension of your team. You get our systems, our expertise, and our follow-through so you can stay focused on running your business.
Why do I need both Google Business Profile and Apple Maps listings?
Because your customers are using both.
Google is the king of search. If you don’t have a Google Business Profile, your business essentially doesn’t exist online unless someone already knows your name.
But in the U.S., most people own iPhones. That means Apple Maps is the default app for local searches. If your listing isn’t there — or isn’t optimized — you’re invisible to a huge chunk of your audience.
To show up everywhere your customers are searching, you need both profiles fully optimized.
What’s the difference between Google Display Ads and Facebook Ads?
Both reach “passive prospects” — people who aren’t actively searching yet, but who are a good fit for your business. The difference is where they show up:
Google Display Ads put your business on major websites (like news outlets, blogs, and niche sites) while people are browsing online.
Facebook Ads show up in Facebook and Instagram feeds, blending into the content people are already scrolling through.
Both let you target specific audiences, but the environment is different. Google Display meets people where they’re consuming content. Facebook Ads meet them where they’re being entertained and connecting socially. Together, they keep your business top of mind.
From The Marketing Knotebook
Insights, tips, and straight talk on what’s working (and what’s not) in marketing today.
Coming Soon: Why Your Website Isn’t Bringing in Leads
Most small business websites look nice — but don’t convert. We’ll break down the common mistakes and how to fix them.
Coming Soon: How to Get Found on Google Without Ads
Paid ads can be powerful — but they’re not the only way. This article will show you practical steps to boost visibility organically.
Coming Soon: The Real ROI of Online Reviews
Customer reviews don’t just build trust — they drive real revenue. We’ll show you how to turn stars into sales.
Get the Free Google Visibility Guide
Download our step-by-step guide to setting up and optimizing your Google Business Profile, and start attracting more local customers for free.
ADDED BONUS: Learn how to manage reviews, track performance, and use your profile like a full-page ad — all without spending a dime.